By joining Agency MVP, you’ll gain access to:

10 Weeks of Expert Training

Our comprehensive course covers everything from market research and niche selection to offer creation, client onboarding, and sales strategies.

Personalized Guidance

Receive support and feedback from our experienced team to ensure you’re on the right track.

Community Support

Connect with other agency owners in our exclusive community to share ideas, get feedback, and build relationships.

Proven Strategies

Learn the tactics and techniques that have helped countless agency owners achieve success.

Lifetime Access

Get ongoing updates and new content as our program evolves.

Money-Back Guarantee

If you’re not satisfied with the program, we’ll give you a full refund.

10-Week Training Course + Personal Mentorship

From foundational principles to advanced strategies, each week builds on the last, ensuring you gain a thorough understanding and practical skills. Gain direct access to our course instructors for personal one-on-one mentorship, group calls, and regular trainings by industry experts.

Week 1

Welcome To Agency MVP

Unlock the secrets to creating a powerful and focused agency with our MVP program, designed to help you avoid common pitfalls and become a seasoned Agency Pro.

The Market Doesn't Care

Discover how prioritizing market demand over personal enthusiasm is the key to business success and learn to avoid common entrepreneurial pitfalls with our comprehensive program.

See for the First Time

Transform from a "wantrepreneur" to an entrepreneur by learning to see and identify market demands, turning ideas from creations into discoveries with our focused program.

The Status Quo

Unlock the power of understanding your market's status quo to transform complaints into solutions and drive meaningful change.

Create the Future

"Creating the Future" shifts focus from product-centric to customer-centric, using storytelling and psychology to meet customer needs and craft a desirable future.

Put It All Together

"Putting it all together" emphasizes learning and applying foundational principles to build a successful agency, transforming inconsistent entrepreneurship into consistent, confident success.

Week 4

Purchasing A GHL Account

Begin setting up your GHL account with our step-by-step guide.

Agency Settings

Learn the basics of GoHighLevel, covering both the client/sub-account side and the agency side, and follow step-by-step instructions to set up your agency settings.

Whitelabeling The URL

Learn to whitelabel your GHL URL, turning it into a subdomain of your company's website for a professional client login experience.

Email Services

Learn to set up email services with EasyDMARC to ensure deliverable emails and protect your email subdomain.

Agency Sub Account

Set up a sub-account in GHL using a prebuilt snapshot, mirroring the process for client accounts, and learn GHL step-by-step while building your training library.

MVP Snapshot

Deep dive into your agency sub-account setup, exploring automations, lead management, updates, manual calls, funnels, and a checkout example page.

Adding A Domain URL

Set up a purchasing page to collect client payments and auto-create sub-accounts in GHL by adding a domain URL to your purchasing funnel.

Week 7

Setting Up SaaS Configurator

Set up your SaaS configurator and client sub-account snapshot, learning what to include or cut out, and prepare the snapshot for use with your customers.

Client Sub Account Deep Dive

Review the client snapshot, understand its setup and automations, make necessary edits, and customize it to fit your client's lead management process. We'll cover the agency snapshot later.

Writing Follow Up Messages

Learn to effectively use simple, question-ending text messages for customer outreach, optimal timing, and handling non-responses, with a tool to easily create follow-up messages.

Setting Up Client Sub Account

Prepare for client onboarding and lead management training by creating a training process using GHL, starting with one-on-one sessions to understand client needs, and evolve your protocol over time.

Quick Check In - & Look Ahead

We've set up your niche audience, GoHighLevel account, ads, and client snapshot; next, we'll focus on onboarding, sales strategies, and launching ads.

Week 10

Building a Sustainable Top of Funnel

Shift your mindset to focus on long-term growth, use data to guide you, and work smarter, not just harder, for consistent business success.

Data Ownership

This lesson emphasizes the importance of data ownership for long-term success, using tools like Google Analytics and Tag Manager to build a robust lead database and optimize marketing strategies.

Email Marketing Strategies

Learn the importance of email marketing in the middle of the funnel by keeping lists organized, segmenting audiences, creating engaging content, and continuously improving based on feedback.

Cold Email Strategies

Cold email is evolving; targeting, personalization, and using tools like Loom make your emails more engaging and effective, helping you reach new clients and close more deals.

A Good Landing Page

Learn to create effective landing pages with compelling above-the-fold content, including strong headlines, visuals, and calls to action.

Right Sizing Your Marketing

Learn to generate leads with low or no ad spend by optimizing SEO, funnels, and emails, starting with organic strategies before diving into paid advertising.

Building Effective Sales Funnel

As your ad budget grows, diversify leads: start with SEO and cold email, add Facebook ads, introduce webinars, and use Google ads for higher budgets, always prioritizing ROI.

Week 2

The Customer Intro

The Customer emphasizes understanding customer needs and tendencies to shape better products and services for your Agency.

The Tale of Two Agencies

Compare two agencies with similar strategies but different outcomes, highlighting the importance of addressing root causes and first-order thinking for sustainable success.

The Riches are in the Niches

Learn why specialists outperform generalists in value and profitability, and how to effectively select and leverage sub-niches.

The Qualified Customer

Discover the importance of selecting financially stable customers, and learn how targeting a specific sub-niche improves marketing outcomes and client attraction.

The Paradox of Choice

Learn how simplifying your offerings to one key outcome improves customer decision-making, reduces confusion, and increases conversions.

The Clouds and the Dirt

It's time to test your ideas and perform due diligence in Agency Lab, solidifying your product/market strategy before the product build.

Week 5

Legal Policies Setup

Stay compliant with privacy policies, Terms of Service, and cookie policies using Termly, a tool for keeping your website and client sites up-to-date.

Understanding A2P

Learn everything about A2P, set up your A2P SOP, and utilize resources like Twilio support and GHL best practices, building on your previous lesson's privacy policy setup.

Submitting A2P

This training walks you through registering different types of A2P step by step, ensuring compliance and readiness for future ad launches.

Connect Email Domain

Set up your email in GHL with Jacob's simplified three-step process to ensure proper delivery.

Sub Account Email Domains

Decide the best email configuration for your agency—one global domain or individual subdomains—and follow Jacob's guide to set up email domains for sub-accounts.

Email Warmup

Learn how to warm up your email to improve deliverability and reduce the chance of emails going to spam inboxes in the GHL system.

Week 8

Onboarding Clients

This week, learn to effectively welcome and onboard customers by preparing, conducting onboarding calls, and finalizing setups with tools and guides for launching lead-gen Facebook ads.

Facebook Best Practices & Onboarding

Learn to onboard Facebook by connecting your client's page and Ads Manager, ensuring compliance, and accessing essential resources for seamless setup.

Pre-Onboarding

Prepare for onboarding by completing key tasks and setting expectations for a smooth client transition.

Onboarding SOP

In this lesson, we'll walk through the onboarding SOP we used for our clients, which you can adjust as needed to fit your product and process.

Example Onboarding Call

Watch a live mock onboarding call with my husband as a chiropractic client, demonstrating the onboarding process and finalizing ad launch steps.

Post-Onboarding

Finish onboarding your client by tying up loose ends in just a few minutes, ensuring quality checks, completing key steps, and maintaining detailed notes for better account management.

The Vault

Agency Models & Magic

Learn to sort through Noise and follow the Signal to evolve your agency model with strategies like Simple Leads, Sprint and Stride, Workshops and Events, and Coaches and Vendors, plus discover the true "Silver Bullet" for growth.

Teach Your Clients To Sell

Teaching your clients sales skills can enhance your agency's value and improve outcomes by positioning clients as trusted advisors, simplifying the sales process, and using practical methods.

Week 3

Validate With Research

Two fried eggs with cheese &two breakfast meats made to perfection

Case Study: Flight School

Apply empathy in niche marketing through a flight school case study, using the "what, how, why" exercise to analyze and improve their marketing strategies.

Market Research

Gather and analyze niche-specific data, categorizing insights into say, do, think, and feel quadrants to understand clients' needs and visualize prospects and problems.

Competition Research

Conduct competitor research to differentiate your agency by analyzing their services, pricing, messaging, and customer feedback to identify market gaps.

Problems into Solutions

Transform challenges into actionable solutions with empathy-driven insights to address clients' core problems, using "how might we" questions to explore creative and targeted solutions.

Week 6

Your Proven Ads Library

Build a library of proven ads by replicating successful campaigns, focusing on tested, duplicable strategies to ensure profitability and simplicity in agency growth.

The Law of Entropy

Explore how the law of entropy leads to disorder in marketing agency processes and strategies, emphasizing simplicity to avoid inefficiency and diminished profitability.

The 4 P's of Persuasion

Learn the principles of persuasion in marketing, focusing on the four P's: Unique Problem, Promise, Proof, and Proposition to create effective ads.

Your 3 Lead Offers

Learn the difference between lead offers and core offers, focusing on Test Drive, Self-Discovery, and Lead Magnet offers to consistently deliver qualified leads.

Ad Hacking

Learn to research proven offers to create a successful ad library tailored to your unique clients, using tools like the FB Ads Library and SEMRush.

Crafting Effective Ads

Learn to craft effective ads by exploring the elements of a compelling offer, key parts of an offer, and the six components of a good ad, along with common pitfalls to avoid.

Winning Strategies for Effective Ads

Learn to craft effective ad copy by addressing pain points, creating urgency, and using emotional appeal and storytelling.

Week 9

MVP Client Formula

Start getting clients by understanding their desires, avoiding common pitfalls, and delivering consistent, tailored outcomes with a simple business model.

The Mirror

Discover your influence and learn to view the market, competition, and customers productively, as we did after a pivotal Facebook case study validated our approach.

Sort & Sift

Customer selection is crucial for success; if you face high turnover and poor outcomes, change your approach rather than expanding, and apply the Law of Initial Conditions for profound impact.

Your Core Offer

Dive into Offer Creation by crafting compelling, psychology-driven offers that address the Status Quo and lead to the Dream Outcome, building your agency with ease.

Your Offer Deck

Assemble your Pitch Deck using customer research and understanding to build an irresistible offer, combining principled and tactical insights.

Demo Call Example #1

Demo Call Example #2

Full Access To MVP

10 Weeks of Expert Training: Comprehensive video modules covering niche selection, offer creation, client acquisition, and more.
Proven Agency Model Blueprint: Access our step-by-step framework for building a profitable, low-stress agency.
Exclusive Community Access: Connect with fellow agency owners for support, collaboration, and shared learning.
Direct Access to Mentors: Get personalized guidance and feedback from experienced agency professionals.
Lifetime Access & Updates: Stay ahead of the curve with ongoing training materials and resources as the industry evolves.

Enroll In MVP

4 Decades of Agency Experience Distilled Into Your Roadmap

Simplicity is Key

Learn how to streamline your agency operations by focusing on what truly matters, eliminating unnecessary tasks and distractions.

Client Selection

Understand the importance of choosing the right clients who align with your agency’s strengths and values, reducing stress and increasing success rates.

Effective Offer Creation

Discover how to create irresistible offers that meet market demands and stand out from the competition.

Work-Life Balance

Gain strategies for maintaining a healthy work-life balance, ensuring you have time for personal pursuits and family while running a successful agency.

Join MVP Today

Ready to eliminate agency overwhelm and build a thriving, profitable business? Join the MVP course today and take the first step towards your dream agency.

Enroll In MVP